INC is a concept that aims to improve makeup application, not just for users with more diverse needs but for everyone. It is a digital service that produces makeup accessories, customised to meet any individual’s specific requirements.
Design for inclusivity is continuing to gain momentum. Increasingly, cosmetics brand owners are recognising that - in order to remain relevant - they need to offer products and services that cater to the needs of those who are currently underrepresented. Designers, researchers, and human factors experts, here at DCA, initiated a project to gain a better understanding of this broad topic area; considering solutions that could provoke discussion and inspire positive change within the cosmetics industry.
We first analysed existing solutions, which aim to address inclusivity and diversity, mapping them onto our ‘diversity spectrum wheel’ and ‘usability wheel’. Whilst these do a great job of keeping this important issue at the forefront of public awareness and high on the agenda of brand owners, we noted that many of these solutions are very niche, appealing only to small minorities. If they are to continue to gain brand support, inclusive solutions also need to make commercial sense. We believe that it is possible for good inclusive design to provide benefits to the mass-market.
