This project was initially conceived in 2020 by Mohamed Abd El Ghani as part of an ongoing PhD project sponsored by Bentley, which focuses on understanding the application of AI in an automotive setting. Ravi Jani at Bentley, Mohamed and DCA set about trying to understand if Artificial Intelligence has the potential to drive the next level of in car comfort based on the hypothesis that this will require user trust. “Creating a relationship between the user and AI will be fundamental to its success” commented Mohamed.
